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MBTI® Trademark Guidelines

The Circle-R symbol ® identifies a trademark that has been formally registered by the U.S. Patent and Trademark Office. It is used when the mark identifies the product or services for which the mark has been registered. The symbol should be placed in the upper right had corner of the trademark.

Guideline #1:

Always use the trademark as an adjective, accompanied by an appropriate noun. Never use a trademark as a noun.

Examples: We administer the MBTI® instrument. We use the Myers-Briggs® assessment.

Guideline #2:

For the trademark symbol use the circle R ® whenever possible, but if it is not available, use parentheses (R).

  • On the website use the symbol at the most prominent use (usually the header) and again on the first use in the copy, and then every time a separate web page in which the trademark is used.
  • On printed materials/handouts use the symbol at the most prominent use (usually the header), and again on the first occurrence in the copy.
  • In publications use the symbol with the first occurrence of each trademark in the Table of Contents, the headlines, and on the first occurrence in every article where the trademark is used.
  • In annual/quarterly reports use the trademark symbol with the first occurrence of the trademark in the Table of Contents, the headlines, and with the first occurrence in the copy.

Guideline #3:

Always use an appropriate trademark acknowledgement. A trademark acknowledgement alerts the readers to the ownership of the trademark.

  • Use the acknowledgement in printed material.
  • Use the acknowledgement in websites.

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of the The Myers & Briggs Foundation in the United States and other countries.

Guideline #4:

Always use the trademark in the way that it was intended to be used. Do not alter the trademark in any way. Do not parody them or portray it in a negative way.

Guideline #5:

Use of our MBTI® trademark must only refer to the genuine MBTI® products and services. The only way to obtain an MBTI® personality type assessment is by using the authentic MBTI® instrument.

CPP, Inc. Legal Department, 185 N Wolfe Road, Sunnyvale, CA 94086., 1-800-624-1765. www.cpp.com

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